04.07 Putting Your Work Out There

04.07 Putting Your Work Out There: A Comprehensive Guide for Creators

Putting your work out there can feel like leaping off a cliff. The vulnerability, the potential for rejection, the sheer uncertainty – it's enough to keep many talented individuals hidden in the shadows. But the truth is, sharing your creations is crucial for growth, feedback, and ultimately, achieving your goals. This comprehensive guide will walk you through the process, addressing common fears and offering practical strategies to successfully launch your work into the world.

Understanding the Fear: Why We Hesitate to Share

Before diving into the "how," let's acknowledge the "why." Many creators grapple with a range of anxieties when it comes to sharing their work:

Fear of Rejection:

This is perhaps the most common fear. The thought of others criticizing your work, dismissing it, or simply ignoring it can be paralyzing. Remember, rejection is a part of the creative process. Not every piece will resonate with everyone, and that's okay. Embrace the feedback, both positive and negative, as opportunities for growth.

Fear of Judgment:

Sharing your work exposes a part of yourself. It makes you vulnerable to judgment about your skills, your style, your ideas. But remember, your worth is not defined by the opinions of others. Focus on the intrinsic value of your work and the passion that drives you.

Fear of Failure:

The fear of not achieving success – whether that means financial gain, critical acclaim, or simply a positive response – can be debilitating. But success is not a binary outcome. Every step you take, every piece you share, is a step towards your goals, regardless of immediate results. Focus on the journey, not just the destination.

Fear of Vulnerability:

Putting your work out there means exposing a part of yourself to the world. This vulnerability can be intensely uncomfortable. However, remember that authenticity connects. Sharing your genuine voice and experiences can build stronger connections with your audience.

Overcoming the Fear: Practical Strategies for Sharing Your Work

Now that we've acknowledged the fears, let's explore practical strategies to overcome them and successfully put your work out there:

1. Start Small and Build Confidence:

Don't try to launch a massive project all at once. Begin by sharing your work with a small, trusted group of friends, family, or mentors. Their feedback can be invaluable, and their support can build your confidence. Consider starting with a single piece, a short story, a photograph, or a song. This small victory can propel you forward.

2. Choose Your Platform Wisely:

Different platforms cater to different audiences and types of content. Research various platforms (Instagram, Behance, DeviantArt, YouTube, personal website etc.) to determine the best fit for your work and target audience. Understanding your audience is key to successful sharing.

3. Craft a Compelling Presentation:

The way you present your work significantly impacts its reception. Invest time in creating high-quality images, videos, or written descriptions. Make your work easily accessible and engaging. A compelling presentation increases the likelihood of your work being seen and appreciated.

4. Engage with Your Audience:

Don't just passively put your work out there and wait for reactions. Actively engage with your audience. Respond to comments, answer questions, and foster a sense of community. Building relationships with your audience is essential for long-term success.

5. Seek Feedback and Learn from It:

Feedback, both positive and negative, is invaluable. Use it to refine your skills and improve your work. Don't be afraid to ask for constructive criticism. Learn to differentiate between helpful criticism and unhelpful negativity.

6. Celebrate Your Achievements:

Acknowledge your accomplishments, no matter how small. Sharing your work is a significant step, and you deserve to celebrate your courage and dedication. Celebrating your achievements boosts your confidence and motivates you to continue.

7. Build a Strong Online Presence:

Creating a professional website or utilizing social media effectively allows you to showcase your work consistently and build a strong online presence. This presence acts as a central hub for your creative endeavors.

8. Network and Collaborate:

Connect with other creators in your field. Attend workshops, participate in online communities, and collaborate on projects. Networking can expand your reach and provide valuable support. Collaboration expands your potential audience and creates learning opportunities.

Different Approaches to Sharing Your Work:

The best method for sharing your work depends heavily on the type of work you create and your personal goals. Let's explore some specific examples:

Sharing Visual Art:

• Online Portfolios: Websites like Behance, ArtStation, and DeviantArt are ideal for showcasing visual art. Create a strong profile, curate your best work, and actively engage with the community.
• Social Media: Instagram, Pinterest, and even TikTok are excellent platforms for sharing visual art. Use relevant hashtags, engage with followers, and run contests or giveaways to increase visibility.
• Online Galleries: Many online galleries offer opportunities to exhibit and sell your artwork. Research different platforms and choose those that align with your style and target audience.
• Local Art Shows and Exhibitions: Participate in local art shows and exhibitions to reach a wider audience and gain valuable experience.

Sharing Writing:

• Online Writing Platforms: Platforms like Medium, Wattpad, and even blogs on platforms like WordPress provide opportunities to share your writing with a larger audience.
• Literary Magazines and Journals: Submitting your work to literary magazines and journals can lead to publication and increased credibility.
• Self-Publishing: Self-publishing offers greater control over your work but requires significant effort in editing, formatting, and marketing.
• Building an Email List: Establishing an email list allows you to directly communicate with your audience and share updates about your writing.

Sharing Music:

• Streaming Platforms: Platforms like Spotify, Apple Music, and YouTube Music are crucial for sharing your music with a broad audience.
• Social Media: TikTok, Instagram, and YouTube are excellent platforms for promoting your music and building a following.
• Concerts and Gigs: Live performances are invaluable for connecting with your audience and building your reputation.
• Collaborations with Other Musicians: Collaborating with other musicians can expand your reach and introduce your music to new audiences.

Monetizing Your Work: Turning Passion into Profit

While not the primary focus for all creators, monetization can be a rewarding aspect of sharing your work. Here are some options to consider:

• Selling your work: This could be through direct sales (e.g., Etsy for crafts, online stores for digital products), commissioned pieces, or licensing your work.
• Crowdfunding: Platforms like Kickstarter and Patreon offer avenues to fund your projects and build a loyal following.
• Affiliate Marketing: Promoting relevant products or services and earning a commission can generate passive income.
• Advertising: If you have a significant online following, you can monetize your website or social media channels through advertising.
• Sponsorships and Brand Deals: As you build your audience, you might attract sponsorships and brand deals.

Consistency and Patience: The Key to Long-Term Success

The journey of sharing your work is a marathon, not a sprint. Consistency is key. Regularly create and share your work to maintain momentum and build a following. Patience is equally crucial. Don't expect overnight success. It takes time and effort to build an audience and establish yourself in your field.

Remember: putting your work out there is a brave act. Celebrate your courage, learn from your experiences, and continue to create and share your unique talents with the world. The rewards of sharing your passions are immeasurable.